Arts Tour Minnesota
ACHF Arts Access
Backus will present two artists with the goal of broadening our audience demographic and increasing audience attendance by 20%. Success will be determined by the number of new audience members and by reaching 75% of the county's students through pre-concert outreach. Surveys in event programs and results will help improve marketing efforts and attract new audience members. 2: Staff will visit historic theatres studying current sound, lighting, staging, accessibility, marketing, assessment, and audience building strategies. Success will be completion of 6 site visits, a report to the Backus board illustrating lighting, sound, staging, seating, accessibility and technology adaptations. A strategic plan for the Backus auditorium and marketing strategies will be developed.
Backus presented two artists with the goal of broadening our audience demographic and increasing audience attendance by 20%. Average attendance rose by 68% from 2013 to 2014 using strategies such as: season ticket with five artists, promotion, comp tickets and school outreach. We reached 66% of the K-12 students in the county through outreach efforts (goal was 75%). Surveys in audience programs and post-performance question/answer or talkback sessions were held after all performances. Both artists conducted meaningful talk back sessions with all audiences. THE MILL elicited the most discussion with Representative David Dill taking part also. Audience surveys were employed with all five performances in our series and information gathered regarding first time attendees, quality of performance, age, marketing and arts preferences. 2: A goal of six site visits was met with staff/board visiting fourteen theatres over nine months. Extensive notes and photos were made of each visit with an illustrated report shared with the board of directors. Changes were made in our strategies/methods following the first five visits with more planned as we continue to develop a comprehensive plan. These include improved marketing, stage lighting, accessibility, programs and revenue-generating methods. An overall stage lighting plan has been developed. In addition a 2014-15 performing arts series has been developed with six artists including two dance companies. A wine/beer license has been secured to increase revenue. Our arts and programming committee is following through with further strategies for developing a more professional look for our marketing materials.
Other, local or private