Minnesota's Legacy

Arts Tour Minnesota

Project Details by Fiscal Year
2012 Fiscal Year Funding Amount
$60,458
Fund Source
Arts & Cultural Heritage Fund
Recipient
Luverne G. Seifert
Recipient Type
Individual
Status
Completed
Start Date
May 2012
End Date
August 2012
Activity Type
Grants/Contracts
Counties Affected
Faribault
Nobles
Chisago
Morrison
Goodhue
Rice
Dakota
Faribault
Nobles
Chisago
Morrison
Goodhue
Rice
Dakota
Legal Citation / Subdivision
Laws of Minnesota 2011, First Special Session, chapter 6, article 4, section 2, subdivision 3
Appropriation Language

ACHF Arts Access

2012 Fiscal Year Funding Amount
$60,458
Other Funds Leveraged
$17,394
Direct expenses
$77,852
Administration costs
$8,650
Number of full time equivalents funded
0
Proposed Measurable Outcome(s)

Minnesota professional artists and arts organizations have more opportunities to tour their work throughout the state. Minnesota professional artists and arts organizations tour to communities and regions they haven’t previously visited. More community and nonprofit organizations become involved in presenting touring artists and arts organizations. We tallied tickets and attendance. In addition, we created a questionnaire about the experience that local performers, venue operators, and audience members completed.

Measurable Outcome(s)

A total of six performers and one production manager toured a site-specific production of The Cherry Orchard to five rural communities in the state of Minnesota. Our goal was to perform six shows in each of the five communities (for a total of thirty shows) with an 80% attendance rate. Due to the popularity of the production, we ended up performing thirty-five shows and surpassed our ticket sale goals by 116 tickets. Many shows were performed for standing room audiences. In addition, we surpassed our workshop participant numbers by twenty-three. Finally, because of the strong caliber of performers that attended the auditions, we increased the number of local performers used in the production from twenty to thirty-one. The five communities chosen were Blue Earth, Worthington, Taylors Falls, Little Falls and Kenyon. These communities were chosen because each contained a publically owned historical home that was built around the time The Cherry Orchard was written and performed. These communities were also chosen because of their high rate of house and farm foreclosures in recent years, a central theme of the play. 2: Our goal was to introduce site-specific work to areas of the state that lack access to unique programming and tend to offer traditional theater productions such as musicals and popular comedies. Our greatest challenge was to fill the venues with audiences, who might be intimidated by productions they were unfamiliar with. By reaching out to community members through newspapers, radio advertisements and interviews, and simply conversing with locals while dining at area restaurants and shopping at stores, we were able to perform our shows and exceed the target audience numbers that we estimated, often times performing to standing-room-only houses. We performed for people who attended from seventy-nine different cities; many drove a long distance to see the show. The community leaders were instrumental to the success of this project. Members in the cast were great resources for providing access to materials to make the production happen. If we were in need of a truck, a prop, publicity assistance, ticket promoters, or costume assistance, the community performers were extremely generous in helping us. We were in constant contact with the chamber leaders and they were generous with their time and advice. The local press provided articles that brought in audiences from the community.

Description of Funds
Source of Additional Funds

Other, local or private

Project Overview
Arts Tour Minnesota
Project Details
Luverne Seifert will present The Cherry Orchard to five rural communities in summer 2012. Each production will be presented in a historic home and feature six professional Twin Cities actors, four local actors, and two or three local musicians.
Project Manager
First Name
Luverne
Last Name
Seifert
Organization Name
Luverne G. Seifert
State
MN
Phone
(612) 414-2032
Email
luverneseifert@aol.com
Competitive Grant Making Body
Board Members and Qualifications
Judson Bemis Jr., Actor, arts administrator, founder and principal of Clere Consulting. Secretary, Minnesota State Arts Board., Ardell Brede, Mayor of Rochester, elected 2002., Peggy Burnet, Businesswoman, art collector, and community volunteer. Chair of the Nominating Committee, Smithsonian National Board. Trustee, Hirshhorn Museum and Sculpture Garden. Vice Chair, Minnesota State Arts Board., Michael Charron, Dean of the School of the Arts, Saint Mary’s University of Minnesota. Vice Chair, Minnesota State Arts Board., Sean Dowse, Executive director, Sheldon Theatre. Board member for Minnesota Music Coalition, Minnesota Citizens for the Arts, and Anderson Center for Interdisciplinary Studies., John Gunyou, City manager, Minnetonka., Benjamin Klipfel, Executive Director, Alexandria Area Arts Association, Inc. Director and arts educator.,Ellen McInnis, Director of Twin Cities government relations, Wells Fargo. Member of Bottineau Boulevard Partnership. Chair, Minnesota State Arts Board., Pamela Perri, Executive vice president, Builders Association of Minnesota., Margaret Rapp, Former educator, Saint Paul Academy and Summit School. Officer at-large, Minnesota State Arts Board., Anton Treuer, Professor of Ojibwe, Bemidji State University.
Advisory Group Members and Qualifications
Daniel Adolphson: Director of Program Engagement, COMPAS.; Timothy Cassidy: Metal sculptor.; Larry Fredlund: Board member, Isanti County Planning Commission and Board of Adjustment.; Lawrence Gorrell: Program director, Master of Arts in Human Development and Master of Arts in Arts and Cultural Management, St Mary's University.; Jeanne Kosfeld: Creative director, Ordway Center for the Performing Arts. Exhibition judge, University of Minnesota Landscape Arboretum.; Jessica Lourey: Member of Sisters in Crime, The Loft Literary Center, and Lake Superior Writers. Board member, Mystery Writers of America. Writer and educator.; Ward Merrill: Executive director, Backus Community Center.; Rita Mustaphi: Founder and artistic director, Katha Dance Theatre. Choreographer, dancer, and educator.|Jeanne Willcoxon, Assistant professor of theater, St Olaf College.
Conflict of Interest Disclosed
No