Arts Activities Support
ACHF Arts Access
We hope to perform on site at 20 or more community based nursing homes, assisted living facilities, senior centers and similar facilities serving seniors who otherwise have limited access to musical theater style entertainment, and achieve survey based positive approval ratings from at least 90% of our audiences. We also hope to perform for over 1,400 audience members through public performances of our new show in the spring of 2015.We will evaluate the outcome of our on-site community performances by counting the number of MRAC supported appearances at such facilities and by obtaining survey responses from the event planners at each such facility grading and characterizing our performances. Total audience numbers from our public shows in 2015 will be determined by the theater at which we appear, counting both tickets sold and complimentary tickets issued.
We succeeded in reaching our target audience of seniors who are underserved in their opportunities to enjoy live entertainment by performing at 21 senior residences and service centers during the grant year, and we reached our target audience of multi-generational theater goers by performing for more than 1,700 people over 7 shows at the Bloomington Center for the Arts. We also greatly expanded the demographic segments of our community to which we appeal, particularly younger members in the 20 to 49 age range, by participating in two major promotional and fund raising ventures during the grant year.
Other, local or private