Arts Access
Arts Access
Theater Latte Da will conduct an access program to engage a younger more diverse audience, provide incentives to encourage long-term attendance, and develop the arts leaders and audiences of tomorrow.
Judson Bemis Jr.: Actor, arts administrator, founder and principal of Clere Consulting. Secretary, Minnesota State Arts Board.; Ardell Brede: Mayor of Rochester, elected 2002.; Peggy Burnet: Businesswoman, art collector, and community volunteer. Chair of the Nominating Committee, Smithsonian National Board. Trustee, Hirshhorn Museum and Sculpture Garden. Vice Chair, Minnesota State Arts Board.; Michael Charron: Dean of the School of the Arts, Saint Marys University of Minnesota. Vice Chair, Minnesota State Arts Board.; Sean Dowse: Executive director, Sheldon Theatre. Board member for Minnesota Music Coalition, Minnesota Citizens for the Arts, and Anderson Center for Interdisciplinary Studies.; John Gunyou, City manager, Minnetonka.; Benjamin Klipfel: Board member, Minnesota State Arts Board. Executive Director, Alexandria Area Arts Association, Inc. Director and arts educator.; Ellen McInnis: Director of Twin Cities government relations, Wells Fargo. Member of Bottineau Boulevard Partnership. Chair, Minnesota State Arts Board.; Pamela Perri: Executive vice president, Builders Association of Minnesota.; Margaret Rapp: Former educator, Saint Paul Academy and Summit School. Officer at-large, Minnesota State Arts Board.; Anton Treuer: Professor of Ojibwe, Bemidji State University.
Melanie Davis: Volunteer Services and Corporate Engagement Director, Lyngblomsten, St. Paul; Alice De Yonge: Program director, Project G.E.M., nonprofit that serves special needs youth; Anna Deschampe: School Director, Oshki Ogimaag Community School, Grand Portage; Sharon Fischlowitz: Executive Director, Black Label Movement, Minneapolis; David Machacek: Executive director, ArtOrg, Visual artist; MaryLynn Pulscher: Environmental Education Coordinator, Minneapolis Park and Recreation Board; Toni Quirk: Vice president of development PAI (provides services to adults with developmental disabilities), White Bear Lake.; Kristine Wyant: Director of Corporate and Foundation Relations., Minneapolis College of Art and Design
ACHF Arts Access
330 people from the target group will receive free subscriptions, attend the plays, and participate in ongoing discussions, surveys, and focus groups. Box office records; records of all discussions, surveys, and focus groups. 2: 50% of group will state they liked the experience, would encourage friends to participate, and will purchase single tickets/subscriptions for next season. Results from end-of-project discussions with target group participants, interviews, surveys; box office records of tickets/subscriptions purchased.
297 people from the target group received free subscriptions, attended the plays, and participated in ongoing discussions, surveys, and focus groups. In the final analysis, as a result of this program we were able to provide access to a very different audience than we have in the past. Members of ACT 1 (the name selected by the advisory group we assembled) have the following demographics: average age 27, East Asian 5%, African or African American 10%, Asian 19%, Hispanic 15%, mixed race 5%, GLBT 26%. Based on our most recent audience survey, ACT 1 on average is younger than 90% of our current audience and is considerably more diverse (85% of Theater Latté Da [TLD] audience is Caucasian). Evaluation methods included box office records and TLD records of all discussions, surveys, and focus groups. 2: Based upon our round table discussions and season ending survey, TLDs ACT 1 program was very successful. Approval ratings for the shows are as follows (rating the production as Very Good or higher): Steerage Song 84%, All is Calm 58%, Cabaret 96%, Our Town 80%. 100% of those surveyed said they would recommend ACT 1 to their friends. Our 2014-2015 Subscription Announcements will be distributed during the first week of June, allowing our current ACT 1 subscribers to renew at an amount double their age. The ACT 1 steering committee has already been meeting in regards to expanding the activities and volunteer opportunities for our ACT 1 members. In addition attendance at each performance continued to increase with our final shows, CABARET and OUR TOWN, posting the largest attendance numbers from our ACT 1 Subscribers.
Other, local or private