ACHF Arts Access
To create specific media kits for galleries and audiences throughout the state to create a more sustainable creative practice. Selected recipient and peer surveys will provide feedback on the effectiveness of the various individual marketing pieces. 2: To reach a greater audience for my work in greater Minnesota communities. Success will be measured by increased placement of my work in outstate galleries, and increased engagements with galleries and audiences in person and through my website and social media.
The coupon encouraged many of my greater Minnesota clients to come to the studio to visit or use my coupon with my new online store. To find out the effectiveness of direct mailings VS email, I sent out the same coupon two different ways to my current customer base in Minnesota. One was a physical coupon included with my new marketing materials sent out to 317 customers across the state. One was a digital coupon sent out to my 850 person Minnesota email list. I counted the responses and the digital coupon had a much greater response. 2: I discovered that email marketing and digital content is the best way to reach a greater Minnesota audience. I counted the number of new and returning clients in Minnesota, the Twin Cities as well as greater Minnesota. I also used my google analytics numbers to evaluate the website.