Artist Initiative

Project Details by Fiscal Year
2013 Fiscal Year Funding Amount
Fund Source
Arts & Cultural Heritage Fund
Elisa A. Korentayer AKA Elisa Korenne
Recipient Type
Start Date
March 2013
End Date
February 2014
Activity Type
Counties Affected
Otter Tail
Legal Citation / Subdivision
Laws of Minnesota 2011, First Special Session, chapter 6, article 4, section 2, subdivision 3
Appropriation Language

ACHF Arts Access

2013 Fiscal Year Funding Amount
Other Funds Leveraged
Direct expenses
Administration costs
Number of full time equivalents funded
Proposed Measurable Outcome(s)

I will learn new social media, Web site management, and Web 2.0 skills that I can use to develop and sustain my brand and platform and grow my audience. I will provide three business-skills learning opportunities to under-served Minnesota artists around the rural west-central Minnesota region. 2: 10,000 people will stream or download song recordings from my new album, Concrete, featuring the artistry of ten Minnesota musicians. 10,000 people will become part of my social media community, thereby learning of my new Minnesota-based work on an ongoing basis.

Measurable Outcome(s)

I learned new social media, website management, Web 2.0, and brand and platform management skills through multiple classes, consultants, and ongoing practice. I gained skills through one-on-one sessions with Springboard for the Arts consultants, an intensive nine-week Social Media House course, working with the representatives who managed my account at the Cyber PR firm, multiple web courses on web design through, working with students as a main class project of a University of Minnesota Marketing class, and most significantly by creating a daily social media and brand management practice using my website, blog, Facebook, and twitter. Over the year I have solidified my brand and learned how to communicate better with my fanbase. I can measure my success by my audience numbers, which have grown significantly, and by the success of the three business skills workshops I taught to rural west-central Minnesotans. 2: Through the grant-supported work I did this year, I have developed a stronger presence as a Minnesotan artist via my website, Facebook page, twitter feed, guest blog posts, and the availability of my music. The artistic work of myself as a Minnesota artist and the ten Minnesota musicians I collaborated with on my recordings and videos were made more accessible to the public. I can evaluate this outcome by near 10,000 interactions new listeners had with me and my music over the course of the last year. (Based on the fact that I did not have exact reader and listener numbers from blog posts and podcasts on which I was featured, I made a low estimate which brought my numbers to below 10,000. It is possible that the number of new listeners was even higher.)

Description of Funds
Project Overview
Artist Initiative
Project Details
Korentayer will develop her social media skills to strengthen her brand identity and grow her audience. She will offer a workshop in Detroit Lakes and Fergus Falls on the art of songwriting and the business skills needed to make it professionally in this field.
Project Manager
First Name
Last Name
Organization Name
Elisa A. Korentayer AKA Elisa Korenne
(218) 640-2132
Competitive Grant Making Body
Board Members and Qualifications
Judson Bemis Jr.: Actor, arts administrator, founder and principal of Clere Consulting. Secretary, Minnesota State Arts Board.; Ardell Brede: Mayor of Rochester, elected 2002.; Peggy Burnet: Businesswoman, art collector, and community volunteer. Chair of the Nominating Committee, Smithsonian National Board. Trustee, Hirshhorn Museum and Sculpture Garden. Vice Chair, Minnesota State Arts Board.; Michael Charron: Dean of the School of the Arts, Saint Mary’s University of Minnesota. Vice Chair, Minnesota State Arts Board.; Sean Dowse: Executive director, Sheldon Theatre. Board member for Minnesota Music Coalition, Minnesota Citizens for the Arts, and Anderson Center for Interdisciplinary Studies.; John Gunyou, City manager, Minnetonka.; Benjamin Klipfel: Board member, Minnesota State Arts Board. Executive Director, Alexandria Area Arts Association, Inc. Director and arts educator.; Ellen McInnis: Director of Twin Cities government relations, Wells Fargo. Member of Bottineau Boulevard Partnership. Chair, Minnesota State Arts Board.; Pamela Perri: Executive vice president, Builders Association of Minnesota.; Margaret Rapp: Former educator, Saint Paul Academy and Summit School. Officer at-large, Minnesota State Arts Board.; Anton Treuer: Professor of Ojibwe, Bemidji State University.
Advisory Group Members and Qualifications
Barbara Depman: Music Administrator for Choral Arts Ensemble, Rochester; Linda Haugen: Composer; Asako Hirabayashi: Composer and harpsichordist; Laurie Johnson: Director of Performing Arts, Paramount Theater and Visual Arts Center, Saint Cloud; Natalie Nowytski: Vocalist, composer and performer.; Karen Quiroz: Professional vocalist, Brazilian music.; Ann Reed: Songwriter, singer
Conflict of Interest Disclosed