Art Project Legacy
ACHF Arts Access
1. Audience evaluation of our conductor candidates. 2. Identify audience characteristics like age, ethnic group, county of origin. 3. Identify what marketing works best. 4 Identify how many hits our orchestra website gets. 5. Audience survey of performance and content of musical program. 6. New Board member development will be evaluated by board members themselves.Audience Survey. Number of tickets sold. Donors.
The majority of our audience draws from within twenty miles or fifty miles of Willmar; there were a minority who traveled 50 or more miles. The audience enjoyed the concerts with the majority stating that the orchestra performed well, had high quality music, and good music selection. All of our prospective conductors performed well but one didn't interact as much with audience as was desired. We drew at least 27 new audience members, but the majority of the audience had attended at least one concert before. Word of mouth and the newspaper brought the most people to the concert, with the minority receiving word through our website, the radio, posters, or other means. The conductors were evaluated pretty equally by the orchestra and audience with Sergei Borgza and Steven Ramsey being within two points of each other and Michael Zellgert just behind. Using this information the orchestra board voted and made a job offer to Sergei Borgza. This was accepted.
Other, local or private