Art Project Legacy

Recruit at least 50 cast members for this production including people of color and newcomers to town who are seeking connection. Draw a crowd of at least 400 people to attend the performance, with over half being from Appleton. Coalesce a core group of at least 7 community art stewards who will carry the energy and creativity of the performance forward for an encore performance at the All School Reunion. Produce at least one web based video from this project that garners at least 1,000 views by October 2016. Form a community advisory board to plan a calendar of arts based activities on Appleton’s Main Street, at the library, historic Opera House, ‘52 Wing, band shelter, and restored bathhouse on the Pomme de Terre River. Collaborate on an ongoing basis with PlaceBase Productions to help bring the site specific theater approach to more communities in southwestern and western Minnesota. PlaceBase Productions has experience in using creative ways to get audience members to turn in their evaluations of the play so we can expect that similar techniques will be used for this play. We will also measure the number of mass emails that get opened that we send out about the play, the number of views on our posts about the play on Facebook, the number of visits to the web site and the number of newspapers and radio stations that run press releases about the play. We will be recording the play and creating short web based videos from it and we will count the number of views and shares of those videos. We will also be able to use these videos to verify crowd counts for the performance.