Art Project Grant
ACHF Arts Access ACHF Arts Education ACHF Cultural Heritage
Success is defined here as being able to hire top quality instrumental musicians and artists, and producing a concert of chamber music that audiences enjoy, and that allows a wider variety of choral music to be offered to the public. Goals: 1. To increase the size of the regular audience at Chorale performances by 5%. 2. To successfully add new marketing activities to the regular advertising used by the Chorale. 3. To expose our non-University audience to the new University of Minnesota-Duluth digital organ. 4. To provide a high quality performance for the enjoyment of the audience. 5. To provide a high quality musical experience to all performers. Ticket tracking has become easier with electronic sales, and attendance will be tracked for all performances. At least 3 new marketing venues will be used, to increase visibility of the concert. Feedback will be sought from both audience and performers.
The concert provided a musical experience for 28 singers, 9 instrumentalists and both the assistant and artistic conductor. Audiences were larger than any we have had at Weber Hall in the past, about 150 per concert, which is exciting for the Chorale, as Weber Hall is an excellent place to perform for a choir. The new marketing people were able to get Minnesota Public Radio spots at a reduced rate, and visibility in media that had not existed in the past. The music was well performed, and the newspaper review lifted up, in particular, an interesting set of songs that took medieval holiday tunes and arranged them for choir in modern, fresh, and unusual ways. The Board had an hour long evaluation at the meeting after the concert, and lifted up the particular aspects of this production. One thing that came out of the discussion was a question about timing for the first concert of the Chorale season. This coming year, as a result of the discussion, the first concert of the season will be in November instead of December.
Other, local or private