Minnesota's Legacy

Art Project Grant

Project Details by Fiscal Year
2017 Fiscal Year Funding Amount
$3,150
Fund Source
Arts & Cultural Heritage Fund
Recipient
Matinee Musicale, Inc.
Recipient Type
Non-Profit Business/Entity
Status
Completed
Start Date
September 2017
End Date
December 2017
Activity Type
Grants/Contracts
Counties Affected
St. Louis
Washington
Hennepin
Roseau
St. Louis
Washington
Hennepin
Roseau
Legal Citation / Subdivision
Laws of Minnesota 2015 Special Session, chapter 2, article 4, section 2, subdivision 3
Appropriation Language

ACHF Arts Access ACHF Arts Education ACHF Cultural Heritage

2017 Fiscal Year Funding Amount
$3,150
Other Funds Leveraged
$7,400
Direct expenses
$10,550
Administration costs
$0
Number of full time equivalents funded
0
Proposed Measurable Outcome(s)

Matinee Musicale's goals for this project are?1) to increase access to different forms of intimate musical expression for audiences in the region; and 2) to develop new audiences for Matinee Musicale by featuring an internationally acclaimed artist who also lives in Minnesota and performs regularly in the region. The primary measurable outcome is to drawn at least 175 in paid attendance for a program featuring solo violin with piano representing a 30% increase from previous solo violin recital attendance. Matinee Musicale will measure short term outcomes both quantitatively and qualitatively. Attendance for all events will be quantified through ticket sales and door counts. Audience demographics will be assessed through surveys, ticket purchase zip code analysis, and click through rates of online advertising. Qualitatively, response to programming will be measured through positive word of mouth, media reviews, and audience feedback both offline and online. Data will be incorporated into ongoing tracking tools that measure and compare year over year statistics and participation rates by performance genre and outreach category to assess longer term audience growth and new audience development.

Measurable Outcome(s)

The primary measurable outcome was an increase in attendance for a program featuring solo violin with piano. With this project Matinee Musicale attracted 172 concert attendees, which represents a 27% increase over attendance at the previous solo violin recital presented by MM and a 15% increase over attendance figures for string solo instruments on average. From the audience survey MM learned that the concert drew people from 11 different zip codes in the area and most concert goers heard about the concert either through a Matinee Musicale mailing or word of mouth. Response to the quality of the concert was very high with 94% of audience surveyed rating the concert a 5 out of 5 with the remaining 6% giving it a 4 out of 5 rating for an average 4.8 out of 5 rating. This enthusiastic response was supported by verbatim comments from the survey and those collected at the post-concert reception, some of which are shared in the narrative section of the report. Also, of the audience members completing the survey, nearly 25% also signed up for Matinee Musicale’s mailing list, indicating a positive interest in following and participating in upcoming concert programming.

Source of Additional Funds

Other, local or private

Recipient Board Members
Tim Churchill, Ron Kari, Tiss Underdahl, Dennis Dunham, Kim Squillace, Kirsten Ryden, Terry Dunham, Teresa Vaughan, Steve Highland, Lida Wiig, Edward Martin, MaryBeth Nevers, Kathleen Thibault, Robert Kase
Project Overview

Art Project Grant

Project Details

Erin Keefe in Concert

Project Manager
First Name
Tim
Last Name
Churchill
Organization Name
Matinee Musicale, Inc.
Street Address
1346 Arrowhead Rd W Ste 305
City
Duluth
State
MN
Zip Code
55811
Phone
(218) 393-3869
Email
matmusicale@gmail.com
Competitive Grant Making Body
Board Members and Qualifications

Janeen Carey: vocalist, retired Hibbing Community College librarian and information media specialist; Adam Guggemos: graphic designer, art events promoter; Michelle Ronning: jewelry designer and maker; Tara Makinen: Executive Director of Itasca Orchestra and Strings, musician; Moira Villiard: visual artist; Jeanne Doty: Retired Associate Professor of Music at University of Minnesota-Duluth, pianist; Amber Burns: choreographer, dancer, actor, middle school art teacher; Margaret Holmes: visual artist, poet, former Children's Theatre employee; Tammy Mattonen: visual artist, co-founder of Crescendo Youth Orchestra; Quentin Stille: student liaison, College Music Director at KUMD.

Advisory Group Members and Qualifications

Janeen Carey: vocalist, retired Hibbing Community College librarian and information media specialist; Michelle Ronning: jewelry designer and maker; Tara Makinen: Executive Director of Itasca Orchestra and Strings, musician; Moira Villiard: visual artist; Jeanne Doty: Retired Associate Professor of music at University of Minnesota-Duluth, pianist; Amber Burns: choreographer, dancer, actor, middle school art teacher; Margaret Holmes: visual artist, poet, former Children's Theatre employee; Tammy Mattonen: visual artist, co-founder of Crescendo Youth Orchestra; Quentin Stille: student liaison, College Music Director at KUMD.

Conflict of Interest Disclosed
No