Art Project Grant
ACHF Arts Access
1. To reach an audience of 400-500 people with a high-quality day of musical performances. 2. To reach an audience of greater than 50 children for the children's performance. 3. To increase the diversity of ages represented by our audience. Specifically we will look to increase the percentage of our audience between the ages of 25-55. 4. To attract an audience with representation from at least 20 west central/ southwest Minnesota counties. 5. To partner with six community organizations who will support the festival through donations or volunteer efforts. 6. To have 70% or greater of our survey respondents rate the musical groups as good or excellent. 7. To have 70% or greater of survey respondents rate the musical variety as good or excellent.We will evaluate our project goals based upon ticket sales, a count of wristbands given out at the gate, and through an audience survey that will be conducted the day of the festival. Survey results from the 2013 New London Music Festival will be compared with those of surveys given in 2011 and 2012 to gauge whether our audience mix reflects our goal of diversifying age range served. Survey results will also tell us where our audience is coming from and how to best reach them in the future.
421 paid attendees, 100 free (15 and under), 26 comp tickets, 50 volunteers/vendors, 31 band members/artists. Audience members for at least 18 communities. Audience represented wide variety of ages and demographics. Survey respondents overwhelmingly rated the musical performances as either excellent or good. Survey respondents were most critical of the food options available but mostly listed them as satisfactory.
Other, local or private