Art Project Grant
ACHF Arts Access ACHF Arts Education ACHF Cultural Heritage
Matinee Musicale's goals for this project are: 1) to increase access to different forms of intimate musical expression for audiences in the region; 2) to create robust educational experience for vocal students in Northeastern Minnesota; and 3) expose underserved audiences to live music performance otherwise not available. The measurable outcomes anticipated are: 1) drawn at least 150 concert-goers for a solo vocal recital; 2) present a master class for 15 - 20 voice students at 3 area colleges; and 3) make available a live vocal music performance for all residents at a large senior housing complex. Matinee Musicale will measure short term outcomes both quantitatively and qualitatively. Attendance all events will be quantified through ticket sales and door counts. Audience demographics will be assessed through surveys, ticket purchase zip code analysis, and click through rates online advertising. Qualitatively, response to programming will be measured through positive word of mouth, media reviews and audience feedback both offline and online. Data will be incorporated into ongoing tracking tools that measure and compare year over year statistics and participation rates by performance genre and outreach category to assess longer term audience growth and new audience development.
We had audience members representing 12 different zip codes which is a little more diverse than usual for us. We also had a good sampling of how people heard about the concert, especially seeing posters around our community. Twenty-four surveys responded they were first time attendees which is 22% of the audience. Although the audience was smaller than expected we did draw new people and everyone thoroughly enjoyed the concert.
Other, local or private