Art Project

Increase attendance by ten percent. Increase audience awareness of pottery types and techniques. Positive visitor experience. Maintain or increase sales for exhibiting potters. Continue to diversify and build individual and institutional funding support. Reach underserved communities through marketing, partnerships, and new outreach tools. Measuring visitor experience including awareness of pottery types and techniques: In 2019 we are going to create evaluation stations to capture more feedback. We created a quick worksheet to capture the responses and then every few hours the volunteer adds all the answers into the electronic survey for easy tabulation and analysis. Since 2016, we have been capturing demographic data to gather benchmarks to benchmark future audience demographics growth. Measuring impact on exhibiting potters: Over the last four years, we gathered real sales and experience results from all participating artists. We will be able to use this data as a reference point to ensure that participating potters have increased sales year-over-year. Diversify and Build Funding: In 2019, we will hold another Preview Party to engage individual supporters, artists, sponsors, and funders in a dedicated fundraiser to further diversify and strengthen our funding sources. We are also planning to build in more funding asks during and immediately after the Festival. We’ll also strive to identify new institutional and corporate funding sources.