Art Project

One of our goals is to help our community overcome geographic the economic barriers to accessing high-quality musical performances close to home. We can provide high-quality entertainment and musical education to our community members, many of whom might not be able to see and hear, in person, this quality of music and performance in different genres. Another goal is to play our part in instilling the arts into our community and the public life of our region. The NLMF has become a yearly tradition where people can come, enjoy the day, and experience the rich live-music tradition of our region and our country. We feel that this is very much in tune with a civic goal of the city of New London: to make the arts an everyday part of community life. We have had some success in the past two years and will continue to pursue our goal of increasing the number of attendees between the ages of 25-50, who have been historically under-represented in our audiences. Each year the Festival Committee reviews survey forms, which are given to each attendee. The results of this survey tell us a lot about the demographics of our audience, what they liked and disliked about the music and the artists, and what we can do better for next year. We also closely review attendance based on ticket sales and monitor comments left on our Facebook site, Website, and NLMF e-mail. The comments are very useful as they help give us a sense of what genres of music are interesting and valued by our audience and what new areas we might explore. We measure our success in terms of total attendance, attendance increases within the 25-50 age group, and increases in survey approval ratings from year to year, as well as specific comments made by our attendees.