ACHF Arts Access
One of our goals is to help our community overcome geographic the economic barriers to accessing high-quality musical performances close to home. We can provide high-quality entertainment and musical education to our community members, many of whom might not be able to see and hear, in person, this quality of music and performance in different genres. Another goal is to play our part in instilling the arts into our community and the public life of our region. The NLMF has become a yearly tradition where people can come, enjoy the day, and experience the rich live-music tradition of our region and our country. We feel that this is very much in tune with a civic goal of the city of New London: to make the arts an everyday part of community life. We have had some success in the past two years and will continue to pursue our goal of increasing the number of attendees between the ages of 25-50, who have been historically under-represented in our audiences. Each year the Festival Committee reviews survey forms, which are given to each attendee. The results of this survey tell us a lot about the demographics of our audience, what they liked and disliked about the music and the artists, and what we can do better for next year. We also closely review attendance based on ticket sales and monitor comments left on our Facebook site, Website, and NLMF e-mail. The comments are very useful as they help give us a sense of what genres of music are interesting and valued by our audience and what new areas we might explore. We measure our success in terms of total attendance, attendance increases within the 25-50 age group, and increases in survey approval ratings from year to year, as well as specific comments made by our attendees.
Our attendance goal for the 2018 Festival was 400 attendees. We estimate that we had about 300 attendees which fell short of our goal. Each year we distribute a survey form to all attendees as they enter the grounds. We generally have a 25 - 30% response rate (the number of returned surveys as a ratio of total attendance). We once again had attendees (as reflected in the returned surveys) from 14 Minnesota counties. The percentage of attendees under 60 years of age increased 5% over 2017. One of our goals was to increase attendance among our "younger" audience. 30% of surveyed attendees were attending their first or second Festival. Another of our goals is to keep the price of a ticket affordable for our West Central Minnesota audience. We held ticket prices this year ($15.00 - $25.00 depending on when purchased plus a senior discount of $5.00 on the day of the Festival). 77% of those surveyed said that the ticket cost was "just right" and an additional 18% said that prices were "a bargain". Between 95% to 97% of those surveyed rated the musical groups, the musical variety, the location, and the food choices as either "good" or "excellent". 100% of those surveyed said that they planned to attend next year's festival.
Other,local or private
2018 Music Festival.
John White: writer, photographer, retired journalist; Georgette Jones: literature teacher, theatre actor, director, teacher; Marilee Strom: musician, former art teacher, business owner; Kathy Fransen: musician, theatre, Rhythm of the River coordinator; Janet Olney: visual artist, Willmar Area Arts Council coordinator; Joyce Meyer: photographer, retired art teacher, Canby Arts Council; Pam Blake: retired art educator, visual artist, Tyler Arts Council, Lincoln County Art Fair, Southwest Minnesota Weaver's Guild; Michele Knife Sterner: theatre actor, SMSU Associate director for Access Opportunity Success program; Tom Wirt: artist, owner Clay Coyote Gallery, Hutchinson Center for the Arts, past member Hutchinson Public Arts Commission; Joyce Aakre: visual arts, writing, Discover Dassel committee, Board member for Litchfield Community Education, Exhibit committee for Dassel Area Historical Society; Emily Petersen: visual artist, art teacher; David KelseyBassett: visual artist, musician; Anne O'Keefe-Jackson: human resources director, bead and quill work; Cindy Reverts: visual artist, Rock County Fine Arts Association treasurer, Council for Arts in Humanities in Rock County; Brett Lehman: Worthington International Festival, Worthington City Band, Worthington Concert Association; Erica Volkir: performing arts, Director of Pipestone Area Chamber of Commerce and CVB; Claire Swanson: visual arts, arts teacher, Meander Art Crawl Committee.
Joyce Aakre: visual art, writing; Mark Brodin: music, theatre, film; Maureen Keimig: theatre; Kristine Leuze: visual art; Joyce Meyer: visual art, education; Kathy Schaefer: music, visual art; John Voit: music, theatre.