Art Project
ACHF Arts Access
To increase our attendance at each concert over last year’s attendance. In addition, we seek to increase the caliber of our orchestral music. We also would like to reach out to a more ethnically diverse population. 1. Audience evaluation of our concerts. 2. Identify audience characteristics like age, ethnic group, and country of origin. 3. Identify what marketing works best. 4. Identify how many hits our orchestra website and Facebook page receive. 5. A survey at the orchestra concert.
We used a survey at our concert where we collected data about our audience and their experience. We asked them how they heard about the concert, if this was their first concert, and if they liked the programming choices and orchestra performance. Of the 29 surveys returned, many had positive feedback, including citing that they will bring a friend in the future. We received many positive comments including: "Excellent," "wonderful as usual," "wished had known of orchestra before," and "Although I don't care for opera, it was an enjoyable concert."
Other, local or private