ACHF Arts Access
1. Increase the age range of participants/more millennial generation attendees. 2. Reach a wide audience geographically/More people attending from outside of Kandiyohi County. 3. Increase overall attendance/ticket sales and wristbands. 4. Increase community support/continue to broaden base of financial contributors. We will evaluate our project goals based upon ticket sales, a count of wristbands given out at the gate, and through an audience survey that will be conducted the day of the festival. Survey results from the 2016 New London Music Festival will be compared with those of surveys given in 2011-2015 to gauge whether our audience mix reflects our goal of diversifying the age range served. Survey results will also tell us where our audience is coming from and how to best reach them in the future. We will compare the number of sponsors in 2016 to previous years to determine if community support for the festival is increasing.
Our survey responses show that the largest portion (60%) come from Kandiyohi County, but 12 other counties are represented. Our largest audience still comes from an older demographic (49% from ages 50 – 65 and 24% at over 65). As this was our first year with both an afternoon and evening session, we asked our attendees if we should continue to have two sessions. 53% said we should continue, 15% wanted us to return to a single session, and 32% said they had no opinion.
Other, local or private