ACHF Arts Access
Our goals are: Increase attendance by nearly twenty percent. Increase audience awareness of pottery types and techniques. Positive visitor experience. Maintain or increase sales for exhibiting potters. Measuring attendance: Parking volunteers will work together to get a real audience count including counting adults and kids (under 18) separately. Measuring visitor experience including awareness of pottery types and techniques: Our Survey Administrator is responsible for going around the festival to capture feedback. For the first time, we will add demographic questions to the survey to gather benchmarks to measure future audience demographics growth. Measuring impact on exhibiting potters: In 2015, we gathered real sales and experience results from all participating artists. We will be able to use this data as a reference point to ensure that participating potters have increased sales year-over-year.
We were able to measure where our audience came from, what brought them to the festival, what they liked the best, what they’d improve, how they heard about the event, and their demographics. We were also able to survey the artists and find out their average sales, their personal impressions, and we were able to determine if they’d return. We will be able to use this data from 2015 and 2016 as a reference point to ensure that participating potters have increased sales year-over-year.
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