Art Project
ACHF Arts Access
The goals of this exhibit include: Increase the professional opportunities available to artists residing within the Southwest Minnesota Arts Council region, recognize and honor the diversity and depth of artistic talent working and living in the Southwest Minnesota Arts Council region, increase the public visibility of artists living and working in the Southwest Minnesota Arts Council region, showcase the Hutchinson Center for the Arts as regional art center committed to advancing the careers of local and regional artists, and present dynamic arts programming for the Hutchinson Center for the Arts audience. Measurable Outcomes will include: increased artist participation at the Center, increased overall audience (local and regional) for the Center, increase visibility of the Art Center regionally, promotion of the value of the exhibit and the Art Center to audience and artists. INCREASE AUDIENCE: Tally visitor attendance at reception and run of exhibit. INCREASE ARTIST PARTICIPATION: Record of artist interest will be determined by number of entries. INCREASE REGIONAL VISIBILITY OF THE CENTER: Monitor regional media for press coverage, monitoring activity/insights on social media accounts; including shares, page likes, new followers, and individual post engagement, collect data where visitors come from through an interactive gallery activity, for example; place a colored marble in the jar representing your county. DEMONSTRATE VALUE OF ART CENTER TO ARTISTS and AUDIENCES: Present participating artists with a short survey, recording informal feedback from visitors through a guest book.
Overall attendance - 120 guests at opening reception 80 throughout the run of the exhibit. Number of entries received - 34 number accepted 30. Social Media campaigns - we had a 7 % increase in fb follows May - July during peak promotion of the exhibition, and over 100 shares on Facebook posts regarding the exhibition. Artist survey - 18 of the 30 artists completed the online/anonymous survey. 40% were not familiar with Hutchinson Center for the Arts prior to this exhibit. 95% would participate again in a like event. 96% rate the experience above average or excellent, 4% reported an average experience. 100% would recommend exhibiting at Hutchinson Center for the Arts to a peer. 90% of applicants believed the exhibit increased the visibility of their work throughout the region.
Other, local or private