ACHF Arts Access
More Minnesotans, especially those in the Southwest Minnesota Region, will be able to participate in the arts.After a business/person agrees to become a sponsor of the event, we will provide them with a short survey regarding the upcoming festival. A survey of the sponsors will also be done following the event to gain feedback regarding this year's festival, and requesting their input as we look forward to future years. During the festival, we will also conduct a random survey of attendees to get their input regarding the festival and any changes which may be considered for future events. In addition to the surveys, we encourage attendees to contact any committee member with comments and thoughts about the event. We also have an active twitter account during the festival for any immediate thoughts from the twitter generation. An attendee count will also be conducted using numbered wrist bands each night of the event as attendees enter the main performance area. For those who choose not to enter the main area, but prefer to sit in other areas of the park, a non-scientific head count will be done periodically by the committee.
One of our goals was to increase our attendance. While our attendance was fairly static compared to the past two years, we did gather a better demographic of our attendees with the surveys, and a better understanding of where our promotion is working. Surprisingly, social media was not as effective as we had hoped, and newspaper ads and recommendations from a friend were our best promotional avenues. Our strongest age demographic seemed to be young adults, and the fifty-sixty bracket. We also need to continue to provide a wide range of musical styles, and to continue to find more activities for children (primarily boys).
Other, local or private