Access and Outreach

Project Details by Fiscal Year
2016 Fiscal Year Funding Amount
$269,000
Fund Source
Arts & Cultural Heritage Fund
Recipient
Minnesota Zoo
Recipient Type
State Government
Status
Ongoing
Activity Type
Education/Outreach/Engagement
Counties Affected
Aitkin
Anoka
Becker
Beltrami
Benton
Big Stone
Blue Earth
Brown
Carlton
Carver
Cass
Chippewa
Chisago
Clay
Clearwater
Cook
Cottonwood
Crow Wing
Dakota
Dodge
Douglas
Faribault
Fillmore
Freeborn
Goodhue
Grant
Hennepin
Houston
Hubbard
Isanti
Itasca
Jackson
Kanabec
Kandiyohi
Kittson
Koochiching
Lac qui Parle
Lake
Lake of the Woods
Le Sueur
Lincoln
Lyon
Mahnomen
Marshall
Martin
McLeod
Meeker
Mille Lacs
Morrison
Mower
Murray
Nicollet
Nobles
Norman
Olmsted
Otter Tail
Pennington
Pine
Pipestone
Polk
Pope
Ramsey
Red Lake
Redwood
Renville
Rice
Rock
Roseau
Scott
Sherburne
Sibley
St. Louis
Statewide
Stearns
Steele
Stevens
Swift
Todd
Traverse
Wabasha
Wadena
Waseca
Washington
Watonwan
Wilkin
Winona
Wright
Yellow Medicine
Legal Citation / Subdivision
Laws of 2015, 1st Special Session Chapter 2, Article 4, Section 2
Appropriation Language

For programs and development of the Minnesota Zoological Garden and to provide access and education related to programs on the cultural heritage of Minnesota.

2016 Fiscal Year Funding Amount
$269,000
Number of full time equivalents funded
2.88
Measurable Outcome(s)

Outcomes in FY16 include:

  • Implementation of the Free to Explore program which replaced the previous system for distributing free zoo admission to low income Minnesota families.
  • More than 57,000 guests visiting the Zoo for free.
  • Production of Zoo site maps for visitors in 10 languages (in addition to English.)
  • 7,500 adults came to the Zoo for Adults Night Out events.
  • Six guest lectures held with 720 people in attendance.   
  • 30 classes, camps and programs held for 310 adult participants.
  • A new advertising partner was selected and our “Where Amazing Lives. Every Day.” brand strategy implemented.
  • Zooper Troopers, illustrated characters that delivered conservation messages, piloted with the opening of the summer dinosaur exhibit.
  • Zoo director visits around the state enhanced with the addition of the Zoomobile to key audiences in Alexandria, Austin, Mankato, Rochester and Virginia.
  • 54,280 Minnesotans in 42 Minnesota counties visited by the Zoomobile.
Project Overview

As Minnesota’s state Zoo, we are committed to ensuring that our programs are accessible to all our citizens – regardless of age, geographic location, disability or background. “Zoo Unlimited” is our community outreach and access initiative that unites a wide range of programs and policies designed to ensure every Minnesotan has unlimited opportunities to form stronger connections with the natural world. Legacy funds help us implement this program bridge barriers that keep people from connecting with all the Zoo has to offer.

Access Services
The Zoo is committed to ensuring that economic circumstances are not obstacles to experiencing the Minnesota Zoo. With Legacy support the Zoo recently created the position of Community Relations Coordinator, a position responsible for the statutorily-mandated free ticket program for economically disadvantaged Minnesotans, all aspects of ADA compliance, and other programs related to accessibility of the Zoo.

Lifelong Learning
The Minnesota Zoo is not just for children! Legacy funding supports a number of programs aimed at supporting and expanding Zoo programs for adults. This includes a recently introduced adults only program, “Adult Night Out.” These age 18+ evening events offer an after-hours experience for working and older adults who might not otherwise visit the Zoo. This program also incorporates the Our World Speaker Series designed to engage guests in conservation issues. These lectures are offered free of charge to all attendees, ensuring access for all interested guests. The Zoo is also offering a number of adult education programs that focus on special interest areas such as Zoo horticulture and wildlife photography. These programs serve a range of adult audiences including seniors, corporate groups, and young adults.

Strategic Communications
In an effort to help Zoo guests care more and do more for conservation, this project was designed to test and implement zoo-based conservation messaging that would encourage people to act for wildlife. The Zoo began implementing its new brand strategy “Where Amazing Lives. Every Day.” This campaign creates a consistent story throughout the Zoo.

Expanded Zoomobile
Geography can be a barrier to accessing high quality environmental education programs. The Zoomobile program exists to serve people who cannot visit the Minnesota Zoo by bringing the Zoo to them, regardless of where they live in Minnesota. Trained interpretive naturalists travel with animals to all corners of the state and deliver programs at schools, libraries, community centers, children’s hospitals, senior centers, and more. Zoomobile participants experience live animals up close and learn about the ecological principles that connect all living things to one another. Legacy funding makes it possible to expand the service and reach of Zoomobile by sending more staff and more animals throughout the state.

Project Manager
First Name
Mary
Last Name
Robison
Organization Name
Minnesota Zoological Garden
Street Address
13000 Zoo Boulevard
City
Apple Valley
State
MN
Zip Code
55124
Phone
9524319200
Email
mary.robison@state.mn.us