Community Arts Access Project

By July 24, 2016, we will increase our total Prelude audience by 10% (to 790) with continued and improved use of grassroots marketing teams in each community. By July 24, 2106, we will show the effectiveness of the Prelude concerts to generate attendance at the August Festival by having 90% of attendees indicate that they plan to attend at least one concert in Brainerd. By July 30, 2016, our e-mail list for Constant Contact will have twenty-five new contacts to include for future contact about upcoming events. Audience figures will be collected by headcount and recorded at each concert. A paper evaluation will be given at each concert asking how many previous Lakes Area Music Festival events individuals have attended, whether they plan to attend future events in 2015, where they reside, and requesting feedback on the concert. The paper evaluation will also include a request for contact information to include in our e-mail list.