Rural and Community Art Project Grant

To continue to improve the quality of our shows in our quest to ‘Bring the Northland’s Stories to the World’. The Internet is a crowded place so we must continue to improve the quality of our writing, directing, acting and sound effects art if we are to earn a larger audience and fulfill our mission for our artists, our audience and our community. Our plan is to use website metrics that measure audience size and reaction to judge the overall quality of our plays. To do this, we will need to equate the quality of our work with how the audience interacts with it. Primarily, we’ll be using metrics from our podcast host site Spreaker.com to help us judge how our show is being received. The two main metrics on Spreaker.com are ‘Downloads’ indicating the number of times our shows have been downloaded, and ‘Live Listens’ indicating the number of times someone has clicked the ‘play’ button to listen to one of our shows while visiting our page on the Spreaker.com site. We will chart these two metrics over the year hoping to see at least 10-percent growth in both statistics. In addition, we offer memberships to our listeners. We hope to see a 10-percent increase in memberships this year.