Operating Support
ACHF Arts Access
Broaden audience participation. New audience will become aware of The Singers and attend programming. Success will be measured using comparative ticket and attendance data; tracking marketing through audience survey data. 2: Further develop educational outreach programming. Student and educator participation, scope, and number of programs will increase. Success will be measured by educator interest in programs, student feedback sessions, and 360 peer evaluation.
2014-2015 saw a new record high for concert ticket sales. A free preview concert, new community outreach, and innovative programs led to noticeable broadening of audience. Comparing attendance with previous season data, a steady increase in concert attendance was noted. Budget comparisons revealed record-setting ticket sales. Audience surveys were included in concert programs to track marketing success and other data. 2: New outreach included a community sing and a festival day with 500 high school singers from across the region. An educational collaboration concert took place in Virginia, Minnesota. Receiving positive feedback from partnering educators and students, and from verbal conversations and written feedback. The Singers feels confident that educational offerings are successfully managed. The board evaluated for future, similar events.
Other, local or private