Arts Access

We created relationships with Russian organizations by holding workshops at their locations, attending their events and creating personal connections with their members and staff, and extending special ticket offers: Nasha Shkola Charter School, Russian Soul Cultural Center, St. Paul Jewish Community Center, Zerkalo newspaper, Russian Educational Center, Bookvar Russian Language School, Sabes Jewish Community Center's VOICE program, and St. Petersburg Restaurant. We shared Russian-language marketing materials and information about our company with over 30 local Russian businesses (500 postcards and 35 posters). We introduced University of Minnesota students and the general public to a work based on a Russian story, selling a total of 1,284 tickets. Russian newspaper Zerkalo, which has a circulation of 7,000 in the Twin Cities, ran a 1/2 page article about our company after an interview with Artistic Director Vladimir Rovinsky. 2: We reached out to the Russian community with Russian language marketing materials, newspaper articles, and direct communication which made clear that the show would be a great experience for those looking to preserve or be exposed to Russian literature, culture, and history. The information we provided to the Russian community about our theater company makes it clear that there is a theater in the Twin Cities which seeks to serve them. We encouraged our contacts in the Russian community to stay in touch and give us feedback on what they'd like to see in the future. We hired a webmaster who made our website bilingual. We've received written and verbal feedback from Russian patrons of the show and workshops which indicated that they were glad to have found out about Theatre Novi Most and hope to be informed of future projects.