Operating Support
ACHF Arts Access
Through Pillsbury House Theatre's relationship to the Pillsbury House Neighborhood Center, arts activities and experiences will be integrated seamlessly into human service programming so that 250 additional people of all ages and abilities will participate in the arts. Starting in 2013, after a baseline is established, we will also measure what percent return to seek out additional arts opportunities. This is separate from and in addition to Arts Learning project goals. The primary measurement tool used for this outcome is attendance and participation logs. We have just developed an 'in-event' survey for arts infused activities to help measure the following: participant satisfaction, likelihood of repeat participation, and the degree to which the activity increased a sense of connection to and pride in the neighborhood. Additional evidence of the effectiveness of the arts infused activities are the assessment results for each of the human service programs. We are looking at these results over time to analyze the extent to which we can link arts participation to enhanced individual progress. Each program has a logic model and evaluation plan that includes collecting data about demographics, participant satisfaction, and attainment of specific program goals such as reduced truancy or meeting developmental milestones. 2: We will reach a diverse population of over 11,500 people through Pillsbury House Theatre-based programming: 5,250 through the Mainstage Season, including Late Nite and Naked Stages; 5,250 through Breaking Ice performances; 1,000 through youth focused arts programming, including youth and audiences; 2,500 individuals attending professional Mainstage events at very low or no cost; and 300 artists from diverse backgrounds participating in creating high quality arts experiences. Pillsbury House Theatre has a comprehensive evaluation plan that identifies four key evaluation areas: 1) excellent in the arts, 2) effectiveness of arts integration strategies in achieving program outcomes, 3) engagement of the community, and 4) organizational learning culture. Multiple evaluation strategies and assessment tools are used in order to generate a robust picture of the impact of Pillsbury House Theatre's programs and activities. The primarily quantitative results detailed above are collected using online ticketing reports, ClientTrack database attendance and demographic reports, and aggregated audience survey data. Also regularly collected are individual stories, reviews, and media notices. Youth programs use a pre/post staff observation rubric to assess increases in youth capacities. 2012 pre/post youth capacity data shows a full point gain (on a scale of 1-4) in each of the seven Cs of youth development: Character, Competence, Confidence, Connection, Compassion, Creativity, and Contribution.
Pillsbury House Theatre infused arts into the human service programs and services of the Pillsbury House Neighborhood Center providing 2,770 total individuals with an arts experience as part of their regular interaction with their community center. Of these, we estimate that 359 are new for fiscal year 2013, exceeding our proposed goal of 250. A couple of examples of arts infused activities include: (1) programming the Pillsbury House lobby as a gallery in partnership with Obsidian Arts, which hosts the work of excellent visual artists of color in a familiar neighborhood setting; the exhibits include collaborative opening receptions and self-guided instructional materials; (2) the creation of the PHAT mobile, a mobile screen printing lab that allows us to take art-making to places and participants during outreach and home visiting activities; (3) creating a Breaking Ice performance to advance racial equity in Minnesota in partnership with groups across the state. 2: Pillsbury House Theatre's ongoing programs reached 11,317 people in 2012. This includes 6,743 mainstage attendees; 2,448 Breaking Ice audience members; 1,503 people participating in youth focused programs - including youth and audiences; 300 individuals attending Arts on Chicago events; and 323 artists. 2,900 people attended mainstage performances for no or low cost. Mainstage attendance increased by 6% even with fewer total performances in 2012. 37% of participants identified as low-income, 38% are people of color, and 20% live in the neighborhoods surrounding the theatre (a 2% increase over the previous year). Breaking Ice performed for fewer large convenings than expected, however we saw a significant increase in demand for Breaking Ice in the latter part of the year, implementing five new performances for diverse organizations. Pillsbury House Theatre 2012 theatre productions and programs received multiple 'best of' notices, including being highlighted as 'Best Theater' by City Pages.
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