Operating Support
ACHF Arts Access
The Guthrie will produce and co-produce twelve productions on its three stages between September 1, 2012 and August 31, 2013. The theater's season will be complemented by the Live at the Guthrie concert series, the NT Live filmed presentations of National Theatre productions, the WorldStage Series featuring international companies, presentations of five Minnesota companies, and public showcases of the work of University of Minnesota/Guthrie Bachelor of Fine Arts and Guthrie Experience (Master of Fine Arts) students. The Guthrie tracks all ticketed programming through Tessitura Software, a fully-integrated database for ticketing, fundraising, marketing, reporting, customer relationship management, web transactions, custom capabilities and more. Quantitative results are measured through attendance figures, box office revenue, contributed income, broad press coverage, and the usage of ancillary programs and materials (e.g. enhanced student matinees and study guides). Qualitative results are measured through critical reviews and audience feedback, both through our marketing and development call rooms and through formal online surveys. In spring 2013, the Guthrie was selected to participate in a national study, run by Theatre Bay Area and sponsored by Doris Duke Foundation, of thirty companies nationwide surveying patrons about the intrinsic impact of live theater. 2: The Guthrie will remain open to the public every day, 362 days a year, offering diverse ticketed programming as well as free opportunities to use and explore the building. Community dialogues at the Guthrie and around the community will serve more than 14,000 people. Patrons are asked to respond to each production's ancillary programming as a part of ongoing audience surveys. For example, the Guthrie hosted a public dialogue with former NAACP Chair Julian Bond as a complement to our production of Appomattox (which examined issues of race in America from 1865 to 1965). One audience member commented, I am an older participant in the Feminist and Civil Rights Movement. It was fabulous to see Julian Bond again and hear his stories and his take on events both then and now. Also this year, internationally acclaimed theater artist Mark Rylance visited the Perpich Center for Arts Education before and after the students there saw him perform in Nice Fish at the Guthrie. Their teacher wrote: It was an inspiring and thrilling event. They learned a tremendous amount and the effects of his visits will continue to affect the understanding and abilities of our students for years to come.
The Guthrie is on track to produce and co-produce twelve productions on its three stages between September 1, 2012 and August 31, 2013. In addition, the Live at the Guthrie concert series has hosted ten local and national acts in the past year; the WorldStage Series featured the acclaimed Propeller (United Kingdom) to present two thrilling Shakespeare productions in repertory; four Minnesota companies produced their work in the Dowling Studio; and the University of Minnesota/Guthrie Bachelor of Fine Arts Class of '13 performed two plays commissioned especially for them. Through a partnership with the Film Society of Minneapolis-Saint Paul, NT Live has moved across the river to the Film Society's Saint Anthony Main Theatre. Although we are now financially separate from that series, we continue to help them promote it to our audiences. Also, in response to a projected deficit this year, the theater cut the 2013 Guthrie Experience for Actors in Training. 2: The Guthrie Theater has been open to the public 360 of the last 365 days. On Sunday, June 23, 2013, the Guthrie celebrated its 50th year with a Free Community Celebration Day. An estimated 7,000 people enjoyed sampler classes for all ages, theater games for children, a meet and greet with Ebenezer Scrooge (played by J.C. Cutler), self-guided behind-the-scenes tours featuring special exhibits in the scenic and properties shops and the recording studio, performances of Milly and Tillie by Minneapolis' Open Eye Figure Theatre, a costume exhibit featuring historical pieces from the Guthrie Costume Shop and a Costume Photo Booth. Community dialogues at the Guthrie and around the community served 14,000 people through offerings such as the post-play discussion with Hazelden Graduate School of Addiction Studies faculty members, who related the Guthrie's production of Long Day's Journey into Night to addressing patterns of substance abuse.
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