Project Grant - Round 3
ACHF Arts Access
1. Increased attendance at regular Art Crawls throughout the year. We have seen record numbers attend the Art Crawls over the past year, but we want to keep expanding our audience. The additional excitement of the Summer Crawl will draw more people, who will then be inspired to attend the rest of the year. The expanded advertising we will be able to do will bring people from surrounding areas and summer lake spots. 2. Increased public awareness and familiarity with our regional artists, musicians, actors, writers, and arts organizations. By trying out working with clay or wood, making music, patrons may be inspired to take a class, attend a play or go to a concert. Organizations will have the opportunity to promote their seasons and patrons will develop relationships with the artists and purchase their work. 3. Expanded organizational ability and marketing effectiveness for the Collaborative. Our summer intern(s) will build on the strides already made, exploring new opportunities in print, radio, and social media advertising. Interns will benefit as well, learning the ins and outs of arts management and promotion. 4. Increased diversity of participating artists, adding at least two performing groups of ethnic diversity in our community. This might include groups like the Nu-Way Choir and drummers from the Boys and Girls Clubs led by Buddy King.1. We will count patrons who come to the Art Crawl. Since we have attendance estimates from previous crawls, we can compare and evaluate the results. 2. We will survey patrons, artists, venues, and organizations participating in the crawl to evaluate this year's experience and measure any increase in public awareness. One question will ask how they found out about the crawl to gauge our marketing efforts. 3. As a group we will assess the experience of the 2013 Sizzling Summer Art Crawl, evaluating what we learned, the systems that were produced that will lead to sustainability, what went well and what problems remain. 4 We will track the new ethnically diverse groups attracted to performing at the crawl.
We worked to achieve the following outcomes: increased attendance at all Art Crawls, increased public awareness of regional artists, including visual artists, musicians, writers, actors, and arts organizations, expanded organizational ability and marketing effectiveness, and increased diversity of participating artists. We counted artists and the public attending, both of which increased this year. Our intern worked all aspects of social media and we got expanded likes and interest on the internet, thus we feel that there is increased awareness of the crawls and regional artists. More artists are applying to be in future crawls using our website. Our committee met to discuss the event and our progress in achieving our goals. Progress was not made on the ethnic diversity of artists, although we did increase the number of artists participating and attracted more young emerging artists.
Other, local or private