The Local Current Project
The Local Current is a multi-platform cultural barometer that explores the rich and diverse Minnesota music scene. Highlighting bands, events and venues throughout Minnesota, a dedicated reporter who regularly posts online and is featured on the air.
The Local Current Project will highlight and support the vibrant Minnesota music scene. With a variety of broadcast efforts that span the radio, internet, and stages of Minnesota, The Local Current will capitalize on the growing brand of MPR’s The Current to promote, report on, and amplify local artists, venues, and projects. Rooted in the rich past of Minnesota music, The Local Current seeks to celebrate the constantly evolving lineage of musical artistry that continues to thrive across the state. The Arts and Cultural Heritage Fund (ACHF) funding will be used to expand the existing Local Current brand, leveraging the trust and respect established through previous funding to increase audience participation in the arts, expand the amount and variety of artists represented, and increase opportunities for local artists to be heard by listeners. Additionally, ACHF funding will allow MPR to create and expand partnerships with local musicians, venues, presenting organizations, and writers to create more inclusive and comprehensive content that will provide more local voices on-air, online, and on stage.
- Blog postings: 220
- Page views: 700,000
- Calendar entries: 500
- On-air listenership: 17,000 on avg. weekly listenership
- Number of digital stream: 105,000
- Concert attendance: 1,800
For more information, please visit MPR's webstie on Legacy funding.