Operating Support
ACHF Arts Access
1. Recognition of quality production values as demonstrated by maintaining core audience members and increasing audience percentages to reflect changing demographics in the community. 2. Maintain strong participation numbers for theater classes and camps, provide opportunities for young people facing financial barriers to attend these educational programs, and respond to the community need for additional arts education curriculum. Use attandance, outreach event surveys, demographic statistics.
We had sold-out houses for holiday, family, and musical main stage productions; over 90% attendance for the Americana Showcase series; and healthy attendance figures for new programming (including commissioned work, outreach initiatives, and professional performing artists) that demonstrates a mutually gratifying relationship between Rochester Civic Theatre and the community. Monthly Artist's Happy Hours, quarterly Jazz Jams, and Civic Live collaborations also have contributed to audience expansion. The increased visibility has enabled Rochester Civic Theatre to attract artists of diverse backgrounds and ages. In addition to attendance figures, surveys for outreach events were used to further isolate demographic statistics. Attendance for theater camps and classes was up twenty percent from FY 2011. Community partners (including Alliance for Chicanos, Hispano, Latino Americans; and Rochester Area Family YMCA) helped identify students from challenging backgrounds to receive scholarships. Curriculum revisions addressed the need for more student input on content and created mentorship opportunities.
Other, local or private