Quick Support for Organizations
Quick Support for Organizations
Marketing Plan
Cheryl Avenel-Navara: education, Worthington Public Arts Commission chair, SW MN Opportunity council; Justin Beck, chair of Hutchinson Public Arts Commission, president of Hutchinson Center for the Arts, photography, music; Judy Beckman: vocal music, Big Stone Arts Council, Big Stone County Historical Society, Big Stone Lake Area Chamber of Commerce CEO; Cheri Buzzeo: theater, music, The Barn Theatre administration, Willmar Main St participant; Jessica Welu: writing, music, SW Regional Development Commission; Anna Johannsen: fiber artist, art teacher, Remick Gallery board, president of Windom Women's Investment group, treasurer of Cottonwood County Animal Rescue, officer of Cotton Quilters; Georgette Jones: literature teacher, theatre actor/director/teacher; David KelseyBassett: visual artist, musician, Hinterland Art Crawl board; Shawn Kinsinger: theater director, actor, musician, Palace Theatre executive director, Green Earth Players vice president, Luverne Street Music board member, Luverne High School Theater artistic director; Darlene Kotelnicki: theater, city council, library board. Cheryl Avenel Navara: education, Worthington Public Arts Commission chair, SW MN Opportunity Council volunteer; Kristine Shelstad: visual arts, Madison Mercantile art gallery, Madison Arts Council, Lac qui Parle Players; VFW; Gillian Singler, MN West Community and Technical College chair of Humanities and English instructor, Creative Healing Space volunteer, writer, theater director; Michele Knife Sterner: theater (actor), SMSU Associate director for Access Opportunity Success program; Erica Volkir: performing arts, Pipestone Performing Arts Center board, Pipestone Area Chamber of Commerce and CVB director; Mark Wilmes: Lake Benton Opera House board president, actor/director, musician, reporter
Jessica Bak, visual art; David KelseyBassett, music, visual art, SMAC board; Shawn Kinsinger, theater, SMAC board; John Larson, visual art; Paula Nemes, theater, music; Sheila Tabaka, theater
Southwest Minnesota Arts Council, Nicole DeBoer (507) 537-1471
ACHF Arts Access
The Barn Theatre goals are to create a marketing strategy plan that is affordable, organized, and easy to implement. The impact is to expand the audiences, volunteer, and patron base. We do not always have full audiences for every show and the goal is to reach more people, since participants work very hard to showcase their talent for an audience, The Barn Theatre continues to operate on a small budget, but working with a consultant we may be able to find a way to better use the resources we already have. The theater needs to move forward to draw new people at all times. Changing and increasing the marketing knowledge will be a great asset for staff, volunteers, committee members and board members. The greatest measurement would ultimately be an increase in ticket sales. This may take time as information and knowledge of The Barn spreads to the right people. We will look at website traffic, google traffic, mass email clicks and other. Success is through positive comments, volunteer satisfaction and ticket sales. Evaluation tools that may be incorporated to find out how, when, or where they learned about The Barn Theatre could be surveys at a ticket sale, a survey at the end of production run and a questionnaire for cast volunteers and crew members. Anecdotal comments are always taken into consideration as they are given, The Barn has always tried to stay true and committed to the patrons.
We have created a marketing plan that is affordable, organized and easy to implement, and if volunteers leave, it will still be able to be followed through with. We are using Canva, which allows everyone to log in and use templates to update the informati