Arts Activities Support

The Musical Offering has the goal of reaching an average of 175 attendees per concert. This outcome is important because it would increase our community impact and add revenue to the budget. We will survey audiences at the last concert of the season to see which elements have been most effective (such as: seasonal theme, composer/repertoire selection, background information, musical execution) in creating a memorable impact from their experiences at concerts. The Musical Offering collects financial and box office data, including: number of subscriptions sold, number of tickets sold per concert, ticket revenue - and the balance of subscription revenue, level of donations (both aggregate and in level of sponsorship), which guide decisions about the number of concerts and overall scope of the season. Success is partly measured by meeting the project budget. Audience feedback information is collected year round. From direct conversations between musicians and audiences, which occur intentionally before, after, and during concerts, to surveys both written and online, we try to engage the audience on their experiences in the short time we are together in the concert hall. These surveys steer the direction of themes and guide how the musicians and organization talks about music through marketing, program notes, and social media.