Art Project

RiverSong has three main goals for 2018. Our first goal is for RiverSong volunteers to develop skills, capacity and become better equipped to sustain the festival, so that our Minnesota community is strengthened and enriched by this arts festival. Our second goal is to give Minnesotans a meaningful arts experiences through festivals and grow our attendance to 3,000 to provide increased financial security. Our goals connect to organizational sustainability by offering high-quality arts experiences. Having strong, skilled volunteers and a growing audience will ensure we have the human and financial resources to continue this festival for years to come. We continue to work with Vela Strategy to build our board members strengths which will then help to build our other volunteers and our long-term strategies. Our third goal is to develop stronger fundraising skills, both in the ask and in developing specific plans for key sponsors. An on-site comment box will allow audience feedback. In 2017 we designed an intern position to collect direct feedback during the festival and that same intern has already committed to returning this year. E-mail surveys will be sent to performers, volunteers, sponsors, and fans with questions specific to each group. RiverSong has worked with a consultant to create measurements and tools to guide future direction and build overall volunteer capacity. We will design and implement internal and external interviews that will help us better understand what our volunteers need to be successful. These will also be used to build a new multi-year strategic plan focused on leadership and volunteer development, succession planning, and financial security to make RiverSong a sustainable festival. We also will be able to evaluate our success in our fundraising plans by comparing year-to-year results.