Develop and implement an integrated brand awareness and marketing campaign to increase awareness and familiarity of the park system service offerings to Dakota County residents and increase new use throughout the park system. The campaign will use print, digital and other media strategies to inform a broad and diverse audiences with targeted approaches appropriate for those audiences.
Create and manage a community outreach and engagement program to increase and enhance use of the parks by focusing on activities that strengthen use of parks, engaging the community, agencies, and developing relationships with community members. Additional focus would be identifying and supporting opportunities for partnership with DC departments including social services, corrections, etc. to provide opportunities to connect clients to outdoors.